Domain Name Resources Domain name trading and information on best domain name registration.

I disagree with the comment made by some web developers that all the good domain names are taken. Search engine optimization, or seo, does not depend heavily on the www name you select. You can purchase domain name easier than ever before. Just starting out the decision choosing small business website names has never been an issue. With web name It is a fact that all the 3 character and 4 character domain names with the key extensions are taken. Furthermore, I agree that a vast number of choice domains are no longer available; however, the selection of a suitable www domain for your small business is possible if you remain flexible.

The real value in the name you choose from a search perspective is how easy it is to spell and remember. Of the two types of visitors to your site, the human visitors and search engines, the ability of a person to remember your domain name and spell it correctly to pass it on to others outweighs any SEO value. Search engines are robots and don’t care.

Using words like “greatest”, “best”, or other exaggerated terms in your domain name is thought by some to be a disadvantage and penalized by search engines. Search algorithms change often and likewise that theory, and although you may not be penalized for using such words, consider the reaction of your human visitors. They may not stick around if they feel you brag without the content to back it up. For a serious small business commercial enterprise, my advice is avoiding adjectives in the domain name entirely.

In some cases new clients come to me to redesign an existing website, and it surprises me that some of the basics are overlooked. For example, a commercial enterprise in business for profit should not select a dot ORG domain simply because the dot COM was taken. This was the case from a conversation with a client interested in a site makeover. Their ORG version was online for two years with little or no back links or serious indexing from search engines. The mindset of getting one particular name should be reconsidered especially if it’s your first online venture.

Here’s a breakdown of the most desirable domain extensions and the usual purpose of each:

COM – Commercial for profit enterprise
INFO – Information only related website
NET – Companies providing internet services
ORG – Non-profit organizations

Certainly there are many more names like BIZ, US, WS, and others which are all reasonable choices, but for your commercial small business my recommendation is always acquire a dot COM www domain name. The client mentioned earlier did not realize a dot ORG was intended for a non-commercial enterprise, and they decided the poor website SEO performance was something that justified getting a new dot COM. We easily found an available www domain using their company initials and one key word about their target market which is medical. Despite my advice that they keep the existing site and simply change the theme, they decided to just let it go when it expired. I will talk more about this issue in my next article so stay tuned.

A good domain choice will help you in any niche. Even in the competitive online industry of auto loan calculator this will help you.

My commercial site choice was my first and last name, and very unique at that. Using your name is okay, and expected if you’re famous. There is, however, little or no value as far as keywords in my www domain to attract visitors, so is that a mistake for search engine optimization? Certainly not. The fact that I have collected more than 100 screenshots of generic phrases relative to my business that made Google page one is evidence the content, not the domain, is key.

Here’s some advice to help you when you choose to register domain names for a new dot COM small business website.

Start out with a list of about 10 domain names that you would like to have. Next, make a web name of market related single word terms about what you do and the customer base you service. If your market is localized, consider geographical terms that relate to where you sell or provide services. Spend 30 minutes brainstorming to come up with the initial names and additional lists of single word terms. You may want another list of significant initials.

Next, search for “WhoIs” in Google to find free online services that keep a database of available domain names, and follow the link in the search results. Each database has a search box which allows you to input the domain name and extension. Begin with your first choice and work down the list and keep track of available names for review later. It may not be easy, so try combinations of the key terms as you continue to search, and keep in mind you want a domain name that is easy to spell and remember. By the time you’re done you should have a half dozen or more available names, so take your time and select the best one, and then register the name immediately.

Tip: The domain name may not be significant for search engine optimization, but the length of your registration can be. My advice is registering domains for 2 years minimum, and 5 to 10 years if that’s in your budget. Search engines consider that the length of your registration reflects your commitment to be online long term, so at today’s prices 5 years is practical and should cost less than $50 USD.

There’s nothing wrong with getting the domain you want, and then registering the other major extensions that are available for the same name. If you are highly successful in your online venture, having the other extensions registered in your name prevents others from attempting to snatch it up. In conclusion, the concept that all the good domain names are taken is a myth. You may not get exactly what you want, but practical options are available with a little research and due diligence.

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Now is the time to start to learn all about the growing domain name industry. I have three words for you purchase domain. The dot com extension was the first TLD. (Top Level domain) extension that was introduced to the web years ago. Since then many people have registered dot com’s for their websites, blogs, or online businesses. This has made it very hard to find a great domain name for new websites. Many times if are serious about buying a great domain for your website, blog or online business these days you have to hire a domain broker to help you find that perfect name for your website. The name of your website is going to be very important for the success of your site.

Let me give you a example, if you are selling shirts on your website you want to make sure your domain name includes shirts. A name like www.shirts-r.us make work just fine. I wouldn’t suggest a name like www.coolstuff.com because that domain does not include the word shirts and the search engines like google may not index your site well because if someone was doing a search on shirts your domain name will not be considered irrelevant to what that person is searching for.

Personally I like to pick domain names that has keywords in them that will be relevant to what the content of my site is mainly about. Taking this advise will make it so much more easier for your site to get indexed by all the major such engines like yahoo, aol, google, msn etc. With this being said, it can be a real pain to find a great domain name that goes well with your web sites content.

This is why I strongly believe that investing in domain names these days are just like holding stocks and bonds. Because if you are just sitting on a domain name that is aging you can be sitting on gold to the right buyer. Okay, so you now are aware of domain investing however are you aware of domain parking? Parking a domain is also a great why to make money while you are sitting on a domain name. We have all visited a parked page while surfing the web.

A parked page is basically a page full of ads that are normally related to the domain name. The internet just got personal with the new dot me top level domain extension. This extension is great for blogs because the tld (Top Level Domain) is all about you. I would highly consider saving your cash to put in a dot me domain now because not only is it a new extension but because you can scoop up some great names now before they are all taken.

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