You can acquire available domain name and start ann online business , but if you want revenue from web traffic, advertising CPM and pay per click revenue share or resale value, you are going to have to shell out for a premium domain name. There is an entire industry based on the process of discovering, purchasing and selling premium domain names for profit. Every day 100’s of high end domains hit the auction block, some being purchased for 10,000’s – 100,000’s and even $1Millions. So what makes a domain name “premium?”
Short and sweet is often the best way to go. You desire keywords that are actively searched on the internet, simple to recall, and have good probability of ranking well in the search engines. Generic words identifying high demand products or services are best and most likely to net the most profit. The most valuable are types of categories; markets that provide services customers pay for, like mortgages.
Singular word names are premier as they tend to have the most branding power. Having a single word domain is like being the authority on the subject. If you own insurance.com, you are now something of the peak authority on the subject. Two and three word domain names are less attractive, and hyphenated names are much less appealing. Placing an adjective in front of a name however can enhance its appeal by adding that ‘wow’ factor, like “hot” properties, instead of simply properties. Acronyms are also a great option. Like MSN, there are many companies who list by acronyms and the correct three or four letter combos can be as valuable as any domain name.
Suffixes are another important aspect. While .com is still considered the cream of the crop, dotnet, .org, dotbiz, dotinfo and country codes like dotuk.coare also popular. Clean names with a less common suffix tend to be worth more than more lengthy names with a .com.
There are two main types of premier domain names; those which naturally get more traffic and those that are desirable more for the branding potential than thetraffic they bring already. In the case of the 1st area, there are several ways to go about things. The key to discovering domains with greater resale value is buyer interest. It doesn’t matter if you suspect the domain name you are looking at is a good one if no other buyer wants to acquire it. Choose popular names, key words and phrases that get a lot of utility online already.
There are many ways you can discern the potential of your targeted domain name. The simplest option is to enter it in to a search engine to see how many websites the name returns. The bigger the number, the stronger the name is. There are also many tools out there to help gauge the strength of a name, some of which are available for free. The Yahoo suggestion tool come to mind. These high traffic domains can be flipped for a profit or they can be hosted with pay per click until a buyer can be found. Parking a domain name can earn a nice return if the name is common enough.
The other type of rare domain name is priced less for its popularity as a search keyword and more for the name alone. If a company is seeking for a specific name, you hope to be the person to have it available for purchase. Often these domain names can sell for as much as the huge traffic domain names if not more, as businesses are looking for something very specific, selling a product or a service.
Like art collections, the value of premium domains is often up to what the buyer is willing to pay. Always remember that the perceived price of premium domain names are ultimately worth what someone is willing to spend.